I manage Studio iF’s social media channels end to end — from defining the overall content strategy and platform direction to translating the studio’s work and thinking into clear, cohesive narratives. This includes developing content themes, planning calendars, writing copy, directing visuals, and overseeing posting to ensure consistency in tone, pacing, and brand positioning across channels.

In addition to organic content, I oversee paid advertising, from campaign setup and audience targeting to creative optimisation and performance tracking. Insights from engagement and ad data are continuously fed back into the strategy, allowing the studio’s social presence to remain both creatively aligned and commercially effective over time.

Platforms:

Instagram

Tiktok

Website

Youtube