CONTENT CREATION | PHOTOGRAPHY & VIDEOGRAPHY | Events Marketing | Social Media Management | Website Design & Maintenance

The Afternaut

Digital Content Creation & Management

I manage The Afternaut’s social media end to end, from shaping overall content strategy and platform direction to hands-on content creation and publishing. This includes developing content themes around placemaking, community, and design thinking; planning calendars; writing copy; directing visuals; and maintaining a consistent tone that reflects the studio’s values and long-term vision.

Alongside internal brand building, I support client servicing efforts by helping partner developers and collaborators with content strategy, branding, and design direction. This extends to translating complex development ideas into clear, human-centred narratives, and using content as a tool to support placemaking initiatives, community engagement, and on-the-ground activations—bridging client objectives with meaningful, place-led storytelling.

Platforms:

Instagram

LinkedIn

Medium

Website

Youtube


Spatial & Event Photography

Graphic Design

Opinion Pieces: Placemaking

Rethinking “Social Contamination”: What Mixed Neighbourhoods Actually Contribute to Society

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Balancing Preservation and Progress: A Case Study at 159 Telok Ayer

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Placemaking Starts With You, The Individual

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